We’re social creators and it’s not surprising the fact that Instagram Live usage jumped by 70% in March, during the peak of the quarantine. While the pandemic has been a factor in driving these numbers, however, it’s not the sole reason.
Many people also enjoy being in a live broadcast and watching the event unfold, particularly for brands. 82% of people prefer live videos from brands to social posts. 80 per cent of them would prefer to view live videos from a company rather than read the blog.
Now is the perfect time to let brands make the move live on Instagram. However, there’s more to the success of a live stream than what’s apparent so keep reading to learn how to succeed on Instagram Live each time.
Make the most of your live broadcasts and benefit to make them as smooth as they can adopting the steps listed below every time you broadcast live.
1. Change your settings
Make sure your Instagram Live settings are correct before you start broadcasting.
You can choose who can see your broadcasts, who can respond to them, how you can save your broadcasts and the way they can be shared.
To access the Instagram Live settings by opening Instagram Stories and swiping to “Live” mode. Tap the wheel icon at the upper left of your screen like the image below.
From here, you’ll be able to determine who can view Your Instagram Stories and live broadcasts as well as identify people who you can block the Stories from. You can also choose the people who can reply to your broadcasts and Stories and select the method you’d like to save them automatically.
Check out love Instagram bios for creative ideas to engage followers on your broadcast!
2. Create a strategy
Determine the goal of the live broadcast. Define what topics you intend to cover as well as any major issues to be covered.
Although you don’t require a script you can study from, you’ll need an overall plan to keep you on track and ensure that you aren’t ignoring an important issue.
Make sure that you include a call-to-action at the end of your show. The viewers can be invited to visit your site, buy products, or leave an online review.
3. make up for the show
Be prepared to go live before the big celebration.
Before you start, determine the location where your broadcasting will take place. Find a quiet spot that is free of distractions, and with an environment that doesn’t distract from the message. You should then check your WiFi signal and also the lighting and sound.
You might even want to take a video test to warrant the quality of the video is excellent and that everything runs well from an technical standpoint.
4. Make sure you promote your event
Make sure you have a large attendance by notifying the public of when you intend to stream live.
You can share your live broadcast on the feed of your Instagram feed, or share it on your Stories or advertise the event outside of Instagram by putting it in an email. Certain brands, like Lively and Lively, have dedicated an Instagram highlight broadcasting live events to ensure that followers remain informed to never miss a show.
5. Engage viewers
Broadcasting live on Instagram Live provides you with the chance to engage with followers regularly and benefit them by building a stronger connection with your company.
This can be done by pressing to send them the “wave” as they join the show, inviting viewers for feedback, addressing their questions, and recognizing the comments they make as they are received.
Remember that new viewers may arrive at any time during your broadcast, so it is important to remind them of the goal of the broadcast.
3 tips to improve your Instagram Live Broadcast more engaging
After you’ve learned the fundamentals about Instagram Live and how to utilize its numerous technological features, let’s take the time to look at ways your company can improve the quality of its products.
Join your co-host for an Instagram Live
Instagram allows you to invite people to join your live broadcasts. This is an excellent chance for companies to livestream with an influencer and interact with their fans in addition.
You can change the view of your camera
Although many Instagram Live broadcasts show the host’s face, you can change the camera’s perspective and show the viewers your surroundings. It is also possible to change from a portrait view to a landscape view.
Answer questions from viewers
If you’re hosting a Q&A and you want to ask questions during the show to your viewers by tapping the icon for questions.
If you’ve learned all the tricks, tips and perfect methods for broadcasting live on Instagram and other platforms, you can begin doing live streaming as a feature of your social media strategy.
